You’ve invested in great colour. Now it’s time to make it last.
There’s nothing quite like that just-coloured feeling. Fresh, glossy, vibrant hair that looks exactly as it did when you left the salon chair. Keeping it that way? That’s where the right homecare comes in!
Meet Wella Professionals Ultimate Color, the latest addition to Wella’s Ultimate haircare collection and a new four-step routine created specifically for colour-treated hair.
Designed to keep colour looking vibrant for up to 10 weeks*, while caring for the condition of the hair from the very first wash, this is colour care that goes beyond simply protecting against fade.
WHY DOES COLOURED HAIR NEED DIFFERENT CARE?
Colour-treated hair has different needs. Alongside gradual colour fade, it can become more porous, lose moisture and shine, and be more susceptible to breakage.
That’s why what you use between salon appointments matters.
Ultimate Color has been developed to care for both your colour and your hair, helping to maintain vibrancy while targeting moisture, porosity, breakage and shine.
The result? Hair that looks glossy, healthy and freshly coloured for longer.
MEET WELLA'S ULTIMATE COLOR ROUTINE
The collection is made up of four steps, designed to take your colour care from wash day right through to your finishing routine...
STEP 1: CLEANSE
Ultimate Color Sulfate-Free Shampoo
This gentle, sulfate-free shampoo cleanses the hair and scalp while helping to minimise colour fade. It also features Wella’s Metal Purifier technology, designed to help remove colour-distorting metals that can build up in the hair.
Think clean hair, without being unnecessarily harsh on your colour.
STEP 2: CONDITION
The Ultimate Color Conditioner helps moisturise colour-treated hair and reduce porosity, helping to seal colour pigments in while leaving hair softer and more manageable. It also delivers up to 86% less breakage* and only needs 30 seconds to three minutes to work.
STEP 3: TREAT
Ultimate Color Miracle Leave-In Mask
This 3-in-1 leave-in treatment moisturises, helps protect hair from UV exposure and gives hair up to 4x more resistance to breakage*. Apply it after washing and leave it in, or use it between washes on dry hair whenever your lengths and ends need an extra hit of hydration.
STEP 4: FINISH
The final step is a lightweight finishing spray designed to give colour-treated hair instant shine and long-lasting smoothness, leaving hair up to 4x smoother*. Mist it over dry lengths and ends once you’ve finished styling for that final glossy touch.
WHY HOB EXPERTS RECOMMEND IT
Good colour doesn’t stop when you leave the salon chair.
The products you use at home play an important part in how your colour looks and feels between appointments, which is why choosing a routine specifically designed for colour-treated hair can make such a difference.
What we particularly like about Ultimate Color is that it doesn’t focus on colour fade alone. The four-step routine looks after the condition, strength, moisture and shine of the hair too, everything you need to help keep that fresh-from-the-salon feeling going for longer!
Invest in great haircare and get more from your colour, helping it stay vibrant, glossy and fresh for longer.
Shop the new Wella Professionals Ultimate Color collection at HOB Homecare.
*With regular use of the Ultimate Color regimen from salon to home. Breakage claims versus non-conditioning shampoo. Smoothness claim versus untreated hair.