Alterna

WHAT IT ISA luxurious cleanser that works to restore moisture while protecting hair from colour fade, daily stresses and future damage. WHAT IT DOESThis shampoo restores and rebalances moisture while protecting colour and improving the overall appearance of dry, dull...

WHAT IT ISA luxurious conditioner that works to restore moisture while protecting hair from colour fade, daily stresses and future damage. WHAT IT DOESThis conditioner restores and rebalances moisture while protecting colour and improving the overall appearance of dry, dull...

CAVIAR REPLENISHING MOISTURE SHAMPOO 250ML WHAT IT ISA luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage.WHAT IT DOESThis shampoo restores and rebalances moisture while protecting color and improving the overall...

WHAT IT ISAn intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. WHAT IT DOESThis once-a-week treatment provides a high dose of moisture to completely rejuvenate hair. THE BENEFITS• Replenishes moisture-starved strands.• Improves overall radiance...

WHAT IT IS A hydrating and detangling leave-in conditioning spray. WHAT IT DOES Leave-In Conditioning Milk drenches dry hair in nourishing hydration for age-defying softness and slip for detangling power. THE BENEFITS • Provides moisture to deeply hydrate parched hair....

WHAT IT ISA lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex. WHAT IT DOESThis lightweight spray includes Rosehip Seed Oil, which helps to restore hair’s natural oil balance and adds an extra level of moisture. It detangles and primes...

WHAT IT ISA 10-in-1 complete correction leave-in designed to address both treatment and styling concerns. WHAT IT DOESThis “Complete Correction” leave-in treatment and styling cream delivers 10 benefits in 1 easy step for beautiful, healthy-looking styles. It can be used...

WHAT IT ISA lightweight, versatile gelée that is infused with oils and instantly smoothes dry, unruly strands. WHAT IT DOESUnlike traditional gels, this formula is alcohol-free and infused with Caviar Extract and thirst-quenching marine botanicals to deliver transformative, smoothing benefits...

A potent ceramide concentrate in single-dose biodegradable capsules that hydrates, reduces breakage and strengthens hair, for softer shinier hair that is less frizzy and easier to manage.   For all hair types. KEY BENEFITS   • Provides moisture/hydration to hair.•...

WHAT IT ISA nourishing shampoo that helps create youthful silkiness while smoothing hair. WHAT IT DOESFormulated with our proprietary Climate Shield Complex, this shampoo cleanses as it moisturizes and works to protect hair against humidity to reduce frizz. THE BENEFITS•...

WHAT IT ISA nourishing conditioner that helps create youthful silkiness while smoothing hair. WHAT IT DOESFormulated with our proprietary Climate Shield Complex, this conditioner moisturizes and works to protect hair against humidity to reduce frizz. THE BENEFITS• Cleanses while maintaining...

CAVIAR SMOOTHING ANTI-FRIZZ SHAMPOO 250ML WHAT IT ISA nourishing shampoo that helps create youthful silkiness while smoothing hair. WHAT IT DOESFormulated with our proprietary Climate Shield Complex, this shampoo cleanses as it moisturizes and works to protect hair against humidity...

WHAT IT ISA lightweight, crème-to-oil formula that tames coarse, defiant, frizzy hair. WHAT IT DOESThis melting crème-to-oil formula protects hair from humidity and heat-styling while sealing in moisture, shine and smoothness. THE BENEFITS• Over 80% less frizz for up to...

WHAT IT ISAn anti-aging, frizz-taming dry oil mist for all hair types. WHAT IT DOESThis lightweight formula uses Abyssinian and Avocado Oils to provide instant frizz and flyaway control, lasting moisture and shine. THE BENEFITS• Controls frizz for up to...

WHAT IT ISA lightweight, yet nourishing anti-aging treatment oil that controls frizz. WHAT IT DOESLight enough for all hair types, yet rich enough for thick, coarse hair textures, this luxurious treatment oil combats dry hair, increases shine and controls frizz....

WHAT IT ISA repairative shampoo designed to help reconnect, rebuild and recreate bonds in damaged strands. WHAT IT DOESUsing Caviar Bond Enforcing Technology, this shampoo helps to repair damage and enhance the softness and manageability of brittle, damaged hair strands....

WHAT IT ISA repairative conditioner designed to help reconnect, rebuild and recreate bonds in damaged strands.WHAT IT DOESUsing Caviar Bond Enforcing Technology, this conditioner helps to repair damage and enhance the softness and manageability of brittle, damaged hair strands. Infused...

Damaged, weak hair? Bring it back to life with the expert Alterna Anti-Aging Caviar Restructuring Bond Repair Duo, containing: • Restructuring Bond Repair Shampoo 250ml• Restructuring Bond Repair Conditioner 250ml The advanced Bond Repair Shampoo gently cleanses your hair, effectively...

WHAT IT ISA deep repair treatment designed to provide damaged hair with intense moisture and restorative benefits. WHAT IT DOESThis once-a-week masque helps to mend breakage and restore hair’s healthy look and feel by smoothing the cuticle, adding moisture and...

WHAT IT ISA repairative conditioner designed to help reconnect, rebuild and recreate bonds in damaged strands.WHAT IT DOESUsing Caviar Bond Enforcing Technology, this conditioner helps to repair damage and enhance the softness and manageability of brittle, damaged hair strands. Infused...

WHAT IT ISA powerful, triple-action and triple use concentrate. WHAT IT DOESThis 3-in-1 serum repairs, protects and seals in one step that can be used at different points during the haircare routine. THE BENEFITS• Instantly and visibly strengthens, protects and...

WHAT IT ISA rich, restorative, protein-packed leave-in treatment for coarse, porous, damaged hair. WHAT IT DOESThis nourishing leave-in treatment deeply penetrates hair to support the building blocks of hair—restoring and rebuilding dry, brittle strands and a coarse surface damaged by...

WHAT IT ISA reparative overnight treatment that fights signs of aging hair while you sleep. WHAT IT DOESThis unique treatment absorbs quickly to provide a deep level of repair and moisture overnight. Caviar Bond Enforcing Technology strengthens each strand and...

WHAT IT ISA gentle shampoo that uses Dual-Capture Complex to minimize colour-fade and replenish moisture. WHAT IT DOESThis luxurious shampoo cleanses while replenishing lost moisture, reducing colourfade and defending against the signs of aging hair. THE BENEFITS• Clinically proven to...

WHAT IT ISA gentle conditioner that uses Dual-Capture Complex to minimize color-fade and replenish moisture. WHAT IT DOESThis luxurious conditioner replenishing lost moisture, reducing colorfade and defending against the signs of aging hair. THE BENEFITS • Clinically proven to deliver...

CAVIAR INFINITE COLOUR HOLD SHAMPOO 250ML  WHAT IT ISA gentle shampoo that uses Dual-Capture Complex to minimize colour-fade and replenish moisture.WHAT IT DOESThis luxurious shampoo cleanses while replenishing lost moisture, reducing colourfade and defending against the signs of aging hair.THE...

WHAT IT ISA powerful dual-use serum that helps to rejuvenate color and intensify shine. WHAT IT DOESThis versatile treatment serum wraps around hair strands with a lightweight veil of UV protection and moisture. It is designed to be used either...

WHAT IT ISA gentle, daily, volumizing cleanser that boosts hair’s fullness and volume while retaining moisture. WHAT IT DOESThis lightweight shampoo cleanses, with no added sulfates, as it helps to thicken your hair from root to tip. By helping hair...

WHAT IT ISA gentle, daily, volumizing conditioner that boosts hair’s fullness and volume while retaining moisture. WHAT IT DOESThis lightweight conditioner, with no added sulfates, helps to thicken your hair from root to tip. By helping hair to retain light...

The secret to full-bodied locks, this set makes for the perfect hair-care routine for those seeking to create enviable, long-lasting and lightweight volume. Included are: • Caviar Multiplying Volume Shampoo 250ml• Caviar Multiplying Volume Conditioner 250ml Free of sulphates, these...

THE TECHNOLOGYMarine Plumping Complex, Age-Control Complex®, Seasilk®, Enzymetherapy®

WHAT IT ISA lightweight styling mousse that thickens and strengthens your hair. WHAT IT DOESThis easy-to-use mousse adds volume and light texture to hair, to create beautifully voluminous styles. THE BENEFITS• Adds volume and lift without a sticky, stiff finish.•...

A gentle cleansing treatment formulated with a soothing texture to cleanse the scalp, eliminate impurities and build-up and give the appearance of fuller, thicker hair Perfect for fine hair KEY BENEFITS:• Gently cleanses• Cleanses and detoxifies away impurities and build up• Provides...

A gentle cleansing treatment formulated with a soothing texture to cleanse the scalp, eliminate impurities and build-up and give the appearance of fuller, thicker hair Perfect for fine hair KEY BENEFITS • Gently cleanses • Cleanses and detoxifies away impurities and build...

A gentle self-foaming conditioner that infuses weightless, nourishing moisture to delicate, thinning hair for healthy body and movement. Perfect for fine hair KEY BENEFITS:• Self-foaming conditioner• Gently conditions• Infuses weightless, nourishing moisture• Clinically tested formula EXCLUSIVELY CAVAIR1) Gently cleanses and...

A Gentle daily leave-in scalp treatment with a lightweight texture that gives the appearance of denser, fuller looking hair. Perfect for fine hair A GENTLE DAILY LEAVE IN SCALP TREATMENT WITH A LIGHTWEIGHT TEXTURE THAT GIVES THE APPEARANCE OF DENSER,...

A lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage Perfect for fine hair KEY BENEFITS:• Thickens strands so that hair looks and feels dense• Helps prevent breakage to maintain existing strands• Adds light hold for...

WHAT IT ISA luxurious cleanser that works to restore moisture while protecting hair from colour fade, daily stresses and future damage. WHAT IT DOESThis shampoo restores and rebalances moisture while protecting colour and improving the overall appearance of dry, dull...

WHAT IT ISA luxurious conditioner that works to restore moisture while protecting hair from colour fade, daily stresses and future damage. WHAT IT DOESThis conditioner restores and rebalances moisture while protecting colour and improving the overall appearance of dry, dull...

WHAT IT ISA 10-in-1 complete correction leave-in designed to address both treatment and styling concerns. WHAT IT DOESThis “Complete Correction” leave-in treatment and styling cream delivers 10 benefits in 1 easy step for beautiful, healthy-looking styles. It can be used...

WHAT IT ISA repairative shampoo designed to help reconnect, rebuildand recreate bonds in damaged strands.WHAT IT DOESUsing Caviar Bond Enforcing Technology,this shampoo helps to repair damage and enhance thesoftness and manageability of brittle, damaged hair strands. Infused with rich restorative...

WHAT IT ISA repairative conditioner designed to help reconnect, rebuild and recreate bonds in damaged strands. WHAT IT DOESUsing Caviar Bond Enforcing Technology, this conditioner helps to repair damage and enhance the softness and manageability of brittle, damaged hair strands....

WHAT IT ISA repairative conditioner designed to help reconnect, rebuild and recreate bonds in damaged strands. WHAT IT DOESUsing Caviar Bond Enforcing Technology, this conditioner helps to repair damage and enhance the softness and manageability of brittle, damaged hair strands....

WHAT IT ISA gentle, daily, volumizing conditioner that boosts hair’s fullness and volume while retaining moisture. WHAT IT DOESThis lightweight conditioner, with no added sulfates, helps to thicken your hair from root to tip. By helping hair to retain light...

THE TECHNOLOGYMarine Plumping Complex, Age-Control Complex®, Seasilk®, Enzymetherapy®

A gentle cleansing treatment formulated with a soothing texture to cleanse the scalp, eliminate impurities and build-up and give the appearance of fuller, thicker hair. Perfect for fine hair GENTLY CLEANSES AND GIVES THE APPEARANCE OF FULLER HAIR KEY BENEFITS:•...

A gentle self-foaming conditioner that infuses weightless, nourishing moisture to delicate, thinning hair for healthy body and movement. Perfect for fine hair KEY BENEFITS• Self-foaming conditioner• Gently conditions• Infuses weightless, nourishing moisture• Clinically tested formula  EXCLUSIVELY CAVIAR1) Gently cleanses and...

WHAT IT ISA heat-activated spray that provides protection against hot tools while locking in moisture and sealing out frizz. WHAT IT DOESThis spray protects strands up to 450°F/232°C to prevent damage while heatstyling. By sealing and smoothing the hair cuticle,...