HOB began in 1983 as ‘Hair on Broadway’, with a clear vision: to bring the five-star West End hairdressing experience to the suburbs of London. Our first salon opened in Mill Hill and, 43 years later, our passion for great hair remains at the heart of everything we do.

Today, HOB is recognised for award-winning hairdressing, combining expert knowledge, creativity and an exceptional client experience. Our teams are continually trained by our award-winning education and creative teams, keeping us at the forefront of the latest products, techniques and innovations in hair.

HOB Homecare was created in 2021 to take our expertise beyond the salon chair, because we know that what you use at home matters just as much as what happens in the salon.

At the heart of HOB is a team of over 300 hair professionals, from Graduates to Salon Managers and Directors. It’s the expertise we’ve built over more than four decades that makes HOB Homecare different.

We bring together the professional brands and products our teams know, use and recommend every day, making it easier to give your hair the same expert care at home. When it comes to hair, we know what works.