Ultimate Color Shampoo 250ml & Conditioner 200ml

Shampoo
Soothes the scalp while gently cleansing to minimize color fade*, moisturizes hair and detoxes hair from color-distorting metals. *vs. non-conditioning shampoo

This scalp-soothing shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair.

• Gentle cleansing to minimize color fade*
• Color vibrancy for up to 10 weeks**
• 73% consumers agree scalp comfort is improved after 1st use**
• Helps to detox hair from color-distorting metals
• Revitalized hair from first wash

*vs non-conditioning shampoo
**With regular use of Ultimate Color regimen from salon to home
***Based on external consumer agreement study


How to use:
Step 1: Apply to damp hair and scalp, and lather.
Step 2: Massage, rinse and repeat if desired.
Step 3: Follow with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask.

INGREDIENTS:
Key ingredients: Glycine & B5

Water, sodium cocoyl methyl isethionate, cocamidopropyl betaine, sodium methyl oleoyl taurate, sodium lauroyl sarcosinate, parfum/fragrance, panthenol, sodium benzoate, sodium chloride, polyquaternium-10, citric acid, allantoin, glycine, sodium citrate, sodium cocoate, trisodium ethylenediamine disuccinate, edta, glyceryl oleate, aloe barbadensis leaf juice, tetramethyl acetyloctahydronaphthalenes, malic acid, linalool, limonene, hydroxycitronellal, vanillin, linalyl acetate, histidine, coumarin, citrus aurantium peel oil, oleic acid, squalane, ascorbic acid, potassium sorbate, sodium sulfite, lecithin, ascorbyl palmitate, tocopherol, hydrogenated palm glycerides citrate, sodium xylenesulfonate.

Conditioner:
Adds moisture, helping reduce porosity to seal pigments in; revitalizes colored hair and reduces hair breakage*. * vs non conditioning shampoo

This moisturizing conditioner cares for color-treated hair from the inside out, helping to reduce porosity to seal pigments in. The formula provides a silky hair feel and anti-breakage protection*.

*vs. non conditioning shampoo

• Helps seal in pigments
• Color vibrancy for up to 10 weeks
• Up to 86% less breakage**
• Easier & faster detangling**
• Patented technology
• Anti-porosity formula
• Formulated with Metal Purifier, Glycine and B5
• Dermatologically tested
• Free of animal derived ingredients
• Color safe 

How to Use:
Step 1: Wash hair with Wella Professionals Ultimate Color Shampoo.
Step 2: Apply to clean, damp hair lengths and ends.
Step 3: Leave on for 30 seconds to 3 minutes .
Step 4: Rinse thoroughly.

Ingredients:
Key ingredients: Glycine & B5

Water, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, panthenol, parfum/fragrance, sodium benzoate, dicetyldimonium chloride, glutamic acid, glycine, propylene glycol, citric acid, edta, glyceryl oleate, malic acid, sodium chloride, tetramethyl acetyloctahydronaphthalenes, linalool, limonene, histidine, hydroxycitronellal, vanillin, linalyl acetate, oleic acid, squalane, lecithin, ascorbyl palmitate, tocopherol, hydrogenated palm glycerides citrate.