Alterna

WHAT IT ISA blast of texture that provides invisible scaffolding within the hair to create volume and a chic, tousled look. WHAT IT DOESA combination of dry shampoo and hair spray, CAVIAR Perfect Texture Spray builds body, shape and texture...

WHAT IT ISA dry, brushable hair spray that provides progressive control and soft styling. WHAT IT DOESThis medium-hold hair spray provides a flexible, buildable, humidity-resistant hold to help structure or finish any style. THE BENEFITS• Provides brushable, flexible hold.• Dry...

WHAT IT ISA blowout balm formulated to protect and cut down on blow-dry time. WHAT IT DOESDesigned to speed up and smooth any blowout, Satin Rapid Blowout Balm protects strands against heat and breakage while making the styling process faster...

WHAT IT ISA quick-drying, ultra-hold hair spray. WHAT IT DOESThis high-hold spray makes your luxurious styles last, without stiffness, stickiness or flaking, until the next wash. THE BENEFITS• Ultra-dry formula.• Provides a firm hold. THE TECHNOLOGYFlex-Strength Complex, Age-Control Complex®, Seasilk®,...

WHAT IT ISA vitamin-packed shine spray that helps revitalize hair while adding instant shine and moisture. WHAT IT DOESThis lightweight spray works instantly to add moisture and shine to hair while increasing manageability and protecting from heat damage. THE BENEFITS•...

WHAT IT ISA lightweight styling mist, infused with mineral-rich Dead Sea Salt. WHAT IT DOESThis fine mist adds texture and tousle for beachy waves, all year round. THE BENEFITS• Creates piece-y textured waves.• Enhances hair’s natural texture.• Adds volume and...

WHAT IT ISA medium hold styling paste. WHAT IT DOESThis moldable paste provides medium shine, separates layers, and creates hidefinition silhouettes. THE BENEFITS• Adds medium shine for a polished finish.• Creates separation and definition for increased styleability.• Finish is neither...

1) A vegan shampoo designed to bring fullness and movement to your hair. It is safe for colour treated hair too!2) Formula with Coconut Sugar Blend adds a high-luster and provides texture, definition and control.3) Formula with Bamboo Extract volumizes...

1) A vegan conditioner designed to bring fullness and movement to your hair. It is safe for color treated hair too! 2) Formula with Coconut Sugar Blend adds a high-luster and provides texture, definition and control 3) Formula with Bamboo...

1) Gentle and colour-safe, this is your go-to everyday vegan hydrating shampoo. 2) Formula with sustainably sourced Vegan Botanical Caviar is hydrating, improves overall hair appearance and smoothes the cuticle to add bounce and shine.3) Formula with Water Lily extract...

1) Gentle and color-safe, this is your go-to everyday vegan hydrating conditioner 2) Formula with sustainably sourced Vegan Botanical Caviar is hydrating, improves overall hair appearance and smoothes the cuticle to add bounce and shine 3) Formula with Water Lily...

1) This hairspray does it all. It's a vegan, leaves a high shine, has a buildable, flexible-hold and provides humidity protection for up to 72 hours 2) Formula with White Charcoal protects hair from pollutants** Laboratory tested using pollution particles...

Formula with White Charcoal has humidity resistance for up to 72-hours and heat protection up to 450°F/232°C.

1) A vegan texturizing spray that makes it effortless to create natural waves, fights frizz and provides humidity resistance for up to 24 hours! 2) Formula with White Charcoal helps provide a long-lasting style and protect hair from pollutants* *...

1) An innovative vegan shine foam that applies wet but sets with a radiant velvety powder finish.2) Formula with White Charcoal improves hair's overall smoothness.3) Formula with Prickly Pear Oil hydrates, combats frizz, and adds a glossy finish.

1) It's an exfoliating cleanser but for your hair and it can be used on the body!2) Formula with Lemon Peel Extract removes impurities from hair and lifts away dirt and pollutants.3) Formula with Perlite absorbs excess oil while gently...

A vegan crème-to-powder no-rinse micellar hair cleanser that absorbs oil or sweat and breaks down product for hair that feels shower clean. For most hair types. The innovative micellar formula cleanses hair, leaves strands smooth, soft, and shiny,  and leaves...

1) A lightweight vegan dry shampoo that leaves no white residue and cleanses your dirty tresses.2) Formula with White Charcoal helps absorb excess oils and cleanses the hair.3) Formula with sustainably sourced Vegan Botanical Caviar maintains hairs natural shine and...