Alterna
ALTERNA
Alterna debuted in 1997 by creating innovative, luxurious haircare and styling products inspired by skincare science and formulated with pure and effective ingredients. From the beginning the brand developed products that were formulated without parabens, sodium lauryl sulfate or sodium laureth sulfate and synthetic colour. Only the best ingredients are included into every single product resulting in exceptional performance after every single use.
ALTERNA
Alterna debuted in 1997 by creating innovative, luxurious haircare and styling products inspired by skincare science and formulated with pure and effective ingredients. From the beginning the brand developed products that were formulated without parabens, sodium lauryl sulfate or sodium laureth sulfate and synthetic colour. Only the best ingredients are included into every single product resulting in exceptional performance after every single use.
