{"title":"GHD Straighteners","description":null,"products":[{"product_id":"ghd-platinum-black","title":"GHD Platinum+ Professional Hair Straightener (26mm Plate) Black","description":"\u003cp\u003eDiscover our SMART ghd hair straighteners with ground-breaking ultra-zone™  technology that predicts the needs of your hair as you style for a flawless finish, personalised to you.\u003c\/p\u003e\n\u003cp\u003eOur most luxurious ghd hair straighteners recognise the thickness of your hair and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke. Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalised styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 185 degrees, the ghd platinum+ hair straightener protects the integrity of your hair without compromising on style, allowing for 70% stronger hair*, 75% more shine** and 2x more colour protection. For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results.\u003c\/p\u003e\n\u003cp\u003eThe rounded barrel of the platinum+ is perfect for creating a myriad of on-point styles, from loose waves to a flawless straight. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.\u003c\/p\u003e\n\u003cp\u003eWith universal voltage, you can be as fierce as you want anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your straighteners are switched off is a thing of the past.\u003c\/p\u003e\n\u003cp\u003eSo be the Queen you deserve to be with the ghd platinum+ hair straightener!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*reduced breakage and 2 x more colour protection vs. a styler working at 230ºC\u003cbr\u003e**vs. naturally dried hair\u003c\/p\u003e\n\u003cp\u003e† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":39995196670103,"sku":"213","price":186.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/GHD_Platinum_Black_No_1.jpg?v=1729082784"},{"product_id":"ghd-platinum-white","title":"GHD Platinum+ Professional Hair Straightener (26mm Plate) White","description":"\u003cp\u003eDiscover our SMART ghd hair straighteners with ground-breaking ultra-zone™  technology that predicts the needs of your hair as you style for a flawless finish, personalised to you.\u003c\/p\u003e\n\u003cp\u003eOur most luxurious ghd hair straighteners recognise the thickness of your hair and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke. Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalised styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 185 degrees, the ghd platinum+ hair straightener protects the integrity of your hair without compromising on style, allowing for 70% stronger hair*, 75% more shine** and 2x more colour protection. For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results.\u003c\/p\u003e\n\u003cp\u003eThe rounded barrel of the platinum+ is perfect for creating a myriad of on-point styles, from loose waves to a flawless straight. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.\u003c\/p\u003e\n\u003cp\u003eWith universal voltage, you can be as fierce as you want anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your straighteners are switched off is a thing of the past.\u003c\/p\u003e\n\u003cp\u003eSo be the Queen you deserve to be with the ghd platinum+ hair straightener!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*reduced breakage and 2 x more colour protection vs. a styler working at 230ºC\u003cbr\u003e**vs. naturally dried hair\u003c\/p\u003e\n\u003cp\u003e† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":39995198111895,"sku":"214","price":186.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/GHD_Platinum_White_No_1.jpg?v=1729082821"},{"product_id":"ghd-gold-styler","title":"GHD Gold Hair Straightener (26mm Plate) Black","description":"\u003cp\u003eIntroducing the new ghd gold® professional styler - proven to deliver sleeker, smoother and healthier hair*. Featuring dual-zone technology for a premium performance, ghd gold® has two heat new generation sensors across each plate, instead of one to control the optimum styling temperature of 185ºC constantly and evenly from root to tip. The ghd gold® styler also features an improved heat-up time of 25 seconds, sleek design and round barrel delivering versatile, snag-free styling, quickly and easily so you can transform your every day. Universal voltage lets you get creative with your styles wherever you may be in the world and the protective plate guard gives you peace of mind to fit in with your busy on-the-go schedule. For extra safety the automatic sleep mode shuts down the styler after 30 minutes of non-use, meaning no more worrying! Bring back straight hair in a modern way or create curls and flicks that last with the new ghd® gold styler.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":39995204305047,"sku":"215","price":149.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/GHD_Gold_No_1.jpg?v=1729083366"},{"product_id":"ghd-mini-styler","title":"GHD Mini Slim Hair Straightener (15mm Plate) Black","description":"\u003cp\u003eUse minimal effort, for maximum style with the ghd mini styler. With its 1\/2 inch smooth, contoured plates the mini styler is perfect for short hair and precision styling.\u003c\/p\u003e\n\u003cp\u003eFeaturing advanced ceramic heat technology and glimmering gold plates, the ghd mini styler flows effortlessly through your hair, making straightening even quicker and easier. Contoured edges help to create perfect curls and waves. and the narrow plates mean hair can be straightened or flicked with more control, fringes can be perfected and tighter curls created. So if you have short hair or want to tame those cowlicks, kinks and fringes the ghd mini styler is your perfect partner.\u003c\/p\u003e\n\u003cp\u003eWith universal voltage, a heat protective plate guard and 30 second heat-up time you'll be ready to create quick and easy hairstyles in minutes, without interrupting your busy schedule, wherever you are in the world.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":39995207549079,"sku":"217","price":126.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/GHD_Mini_No_1.jpg?v=1729082713"},{"product_id":"new-ghd-max-styler","title":"GHD Max Wide Plate Hair Straightener (42mm Plate) Black","description":"\u003cp\u003eStyle long, thick or curly hair in half the time* with the new ghd max styler - featuring 70% larger plates** to ensure perfectly sleek results from root to tip.\u003c\/p\u003e\n\u003cp\u003eFeaturing dual-zone technology to control the optimum styling temperature of 185°C across the wide surface area of the plates, the ghd max delivers smoother, sleeker and healthier-looking hair with no extreme heat. Each plate features a new generation heat sensor to accurately monitor plate temperature, for professional results without compromising the condition of the hair. The ghd max's ceramic floating plates are coated with a high gloss finish to provide 80% more shine† and up to 2x less frizz††.\u003c\/p\u003e\n\u003cp\u003eWith a sleek design and curved edges for versatile, snag-free styling, you can create a fierce straight look or loose, natural-looking waves with the ghd max. Maintaining a healthy tension between hair and the plates, the ghd max glides effortlessly through the hair for better styling control and efficient heat transfer. Heating up in just 30 seconds and equipped with an automatic sleep mode that shuts down after 30 minutes or non-use, styling with the ghd max is quick, easy and stress-free.\u003c\/p\u003e\n\u003cp\u003eAchieve a professional level smooth, sleek style with the new ghd max styler, delivering a flawless finish for all hair types.\u003c\/p\u003e\n\u003cp\u003ePower Couple\u003cbr\u003eThe perfect partner for our ghd straight on - straight \u0026amp; smooth spray. A smooth styling essential, ghd straight on delivers straight hair until the next day, 7\/8 agree** and ensuring up to 3x less frizz****.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":40084575125655,"sku":"300","price":156.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/GHD_Max_No_1.jpg?v=1729082671"},{"product_id":"new-and-improved-original-styler","title":"GHD Original Hair Straightener (24mm Plate) Black","description":"\u003cp\u003eBack and better than ever - introducing the new ghd original styler. The cult classic that started it all, with upgraded technology and improved to design to deliver trusted ghd performance.\u003c\/p\u003e\n\u003cp\u003eNew generation single-zone™ ceramic technology maintains the optimum styling temperature of 185°C across both styling plates, for lasting results with no extreme heat. The original ghd hair straightener is perfect for everyday styling on all hair types, with a rounded barrel to effortlessly create soft waves, bouncy curls or poker straight looks. The iconic golden floating plates have a smooth gloss coating to deliver a shiny finish, 8\/10 agree*. \u003c\/p\u003e\n\u003cp\u003eWith universal voltage and a 30 second heat up time, you can quickly create your signature ghd style anywhere in the world. While automatic sleep mode gives you the confidence that your styler will switch off after 30 minutes without use. Ergonomic design and 360° swivel cord allow for flexible styling, so you can achieve good hair days with ease.\u003c\/p\u003e\n\u003cp\u003eExperience the iconic comeback of the ghd original styler - the new and improved hair straightener recommended by professionals.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":41765912871063,"sku":"","price":119.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/GHD_Original_No_1.jpg?v=1729082749"},{"product_id":"brand-new-ghd-chronos-hair-straightener-in-black","title":"GHD Chronos Professional Hair Straightener (26mm Plate) Black","description":"\u003cp\u003eIntroducing ghd's professional HD motion-responsive™ styler, ghd chronos; 2x more responsive³ for ultra-fast personalised styling that transforms your hair in one stroke, that's suitable for all hair types.\u003c\/p\u003e\n\u003cp\u003eExperience a revolutionary transformation at your fingertips with the HD motion-responsive™ technology, continously adapting to your styling movements to deliver unrivaled heat monitoring accuracy, maintaining the ideal styling temperature of 185˚C as indicated by the sensor light. Achieve instant and superior styles that last for 24 hours², with 3x more breakage protection⁴.\u003c\/p\u003e\n\u003cp\u003eOur high-performance ceramic floating plates are coated with an ultra-gloss finish, resulting in 2x less frizz⁵, easy-glide styling and up to 85% more shine⁶.\u003c\/p\u003e\n\u003cp\u003eghd chronos features a re-engineered wishbone hinge to meticulously keep the plates perfectly aligned, giving you the control and ease required to unleash your full creative potential. \u003c\/p\u003e\n\u003cp\u003eHaving an ultra-ergonomic sleek rounded design means you can effortlessly transition between perfectly straight styles, elegant curls and captivating waves with a simple tilt of your hand.\u003c\/p\u003e\n\u003cp\u003eFor extra peace of mind, ghd chronos features an integrated sleep mode meaning your styler with automatically switch off after 10 minutes of inactivity, providing added safety and energy efficiency. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e³Technical test in a lab on wavy hair, vs naturally dried hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁴vs. competitor styler working at 235°C\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁵Technical test in a lab on frizzy hair, vs naturally dried hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁶Technical test in a lab on brunette hair, measured vs. naturally dried hair\u003c\/span\u003e\u003cbr\u003e\u003csup\u003e⁷\u003c\/sup\u003e\u003cspan\u003eExtreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43651970072727,"sku":"","price":224.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/GHD_Cronos_No_1.jpg?v=1729082582"},{"product_id":"copy-of-brand-new-ghd-chronos-hair-straightener-in-black-includes-heat-resistant-spray-large-padel-brush-styler-holder-worth-65","title":"GHD Chronos Hair Straightener In White","description":"\u003cp data-mce-fragment=\"1\"\u003eIntroducing ghd's professional HD motion-responsive™ styler, ghd chronos; 2x more responsive³ for ultra-fast personalised styling that transforms your hair in one stroke, that's suitable for all hair types.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExperience a revolutionary transformation at your fingertips with the HD motion-responsive™ technology, continously adapting to your styling movements to deliver unrivaled heat monitoring accuracy, maintaining the ideal styling temperature of 185˚C as indicated by the sensor light. Achieve instant and superior styles that last for 24 hours², with 3x more breakage protection⁴.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur high-performance ceramic floating plates are coated with an ultra-gloss finish, resulting in 2x less frizz⁵, easy-glide styling and up to 85% more shine⁶.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eghd chronos features a re-engineered wishbone hinge to meticulously keep the plates perfectly aligned, giving you the control and ease required to unleash your full creative potential. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHaving an ultra-ergonomic sleek rounded design means you can effortlessly transition between perfectly straight styles, elegant curls and captivating waves with a simple tilt of your hand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor extra peace of mind, ghd chronos features an integrated sleep mode meaning your styler with automatically switch off after 10 minutes of inactivity, providing added safety and energy efficiency. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003e¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e³Technical test in a lab on wavy hair, vs naturally dried hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁴vs. competitor styler working at 235°C\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁵Technical test in a lab on frizzy hair, vs naturally dried hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁶Technical test in a lab on brunette hair, measured vs. naturally dried hair\u003c\/span\u003e\u003cbr\u003e\u003csup\u003e⁷\u003c\/sup\u003e\u003cspan\u003eExtreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43652092690583,"sku":null,"price":224.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/GHD_Chronos_White_No_1.jpg?v=1729082621"},{"product_id":"new-ghd-gold-hair-straightener-festive-gift-set-gifts-worth-47","title":"GHD Gold Hair Straightener Gift Set (Gifts Worth £47)","description":"\u003cdiv class=\"description-content\"\u003e\n\u003cdiv class=\"description-content-inner rich-text\"\u003e\n\u003cp\u003eCelebrate the season in style with the ghd Gold Hair Straightener Gift Set, a perfect present to add sparkle to their Christmas morning.\u003cbr\u003e\u003cbr\u003eIntroducing the ghd gold™ professional advanced styler, designed for instantly sleek, silky smooth, and healthier-looking hair. Featuring high-performance Dual-zone™ technology, this styler includes a heater system that maintains the optimum styling temperature of 185°C consistently across both plates. This guarantees sleek and smooth results from root to tip without extreme heat.\u003cbr\u003e\u003cbr\u003eEnjoy luxe results with ceramic floating plates, which are smooth with a high gloss coating to eliminate frizz and provide shiny, healthier-looking hair. The ghd gold™ is #NotJustAStraightener; its sleek rounded design with curved edges allows you to create straight styles, curls, or waves, all snag-free and with less breakage¹.\u003cbr\u003e\u003cbr\u003eFor your peace of mind, the styler includes a sleep mode that switches off if not used for 30 minutes. With universal voltage, a protective plate guard, a professional length 2.7m cable, and a 2-year warranty, the ghd gold™ is your perfect styling companion for both at home and on the go.\u003cbr\u003e\u003cbr\u003eThe ghd heat-resistant bag³ provides a safe storage and resting place for your styler anywhere, while the ghd all-rounder paddle brush is ideal for brushing, detangling, and styling mid to long hair. Its broad flat base allows you to blow-dry large sections of hair smooth and straight, making it the perfect addition to your hair care routine.\u003cbr\u003e\u003cbr\u003eThis Christmas, give the gift of gorgeous hair with the ghd Gold™ Hair Straightener Festive Gift Set and make every day a good hair day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹ December'20. Over 71% of 79 consumers agree vs their current styler.\u003cbr\u003e² Proven to increase shine vs naturally dried hair.\u003cbr\u003e³ Heat-resistant bag should only be used with ghd products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":53264975823235,"sku":"","price":149.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/Xmas2024-2025Gold2.jpg?v=1729848235"},{"product_id":"new-ghd-chronos-max-best-wide-plate-hair-straightener-43mm-plate-black","title":"GHD Chronos Max Best Wide Plate Hair Straightener (43mm Plate) Black","description":"\u003cp\u003e\u003cspan\u003eGift with purchase - Styling Duo Gift Set - consisting of GHD Paddle Brush \u0026amp; Bodygaurd Heat Protection Spray \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing the ghd Chronos Max™, our professional HD motion-responsive™ wide plate styler, designed for high-definition styling that's 2x more responsive⁴ for 3x faster² results. Our best wide plate straightener, perfect for transforming long, thick, and curly hair in just one stroke with no extreme heat damage¹⁰.\u003c\/p\u003e\n\u003cp\u003eExperience transformation in one stroke with HD motion-responsive™ technology, which continuously adapts to your styling movements. It adjusts power to deliver unparalleled heat monitoring accuracy at the optimum styling temperature of 185°C, ensuring high-definition styles that last for up to 24 hours³, even on thicker hair. Enjoy up to 2x more breakage protection⁵ and longer-lasting results with every use.\u003c\/p\u003e\n\u003cp\u003eOur best wide hair straightener gives you high-definition results effortlessly on long, thick, and curly hair. The ghd Chronos Max delivers up to 90% more shine⁶, reduces frizz by 2.5x⁷, and leaves hair up to 3x straighter in just one stroke⁸, giving you sleek, smooth styles with ease with no extreme heat damage¹⁰.\u003c\/p\u003e\n\u003cp\u003eWith 85% larger¹ ceramic floating plates, ghd Chronos Max combines wider plates and 24% thinner edges⁹ with a curved design to get closer to the roots, ensuring perfect root-to-tip results from any angle. It’s not just a straightener – the ultra-ergonomic, sleek curved design allows you to switch your style with ease, from straight looks to loose waves and flicks, with just a tilt of the hand.\u003c\/p\u003e\n\u003cp\u003eRest assured with peace of mind features like sleep mode, which switches off the styler automatically after 10 minutes of inactivity. The ghd Chronos Max also offers universal voltage, a protective plate guard, and a professional-length 2.7m cable. Complete with a 2-year warranty, it’s the ultimate tool for achieving salon-worthy results at home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹ Vs ghd Gold. \u003cbr\u003e² Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.\u003cbr\u003e³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.\u003cbr\u003e⁴ Vs ghd platinum+ with ultra-zone technology.\u003cbr\u003e⁵ Vs competitor styler operating at 235˚C.\u003cbr\u003e⁶ Technical test in a lab on brunette hair, measured vs. naturally dried hair.\u003cbr\u003e⁷ Technical test in a lab on frizzy hair, vs naturally dried hair. \u003cbr\u003e⁸ Technical test in a lab on wavy hair, vs naturally dried hair.\u003cbr\u003e⁹ Vs ghd Max.\u003cbr\u003e¹⁰ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a \"Strength Reduction\"). Extreme heat damage is a Strength Reduction of more than 0.005​ \u003cbr\u003e¹¹ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.\u003cbr\u003e¹² Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling.\u003c\/p\u003e\n\u003cp\u003e† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":55254683091331,"sku":"","price":224.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/BlackCronosMax.jpg?v=1740043186"},{"product_id":"new-ghd-chronos-max-best-wide-plate-hair-straightener-43mm-plate-black-copy","title":"GHD Chronos Max Best Wide Plate Hair Straightener (43mm Plate) White","description":"\u003cp\u003eIntroducing the ghd Chronos Max™, our professional HD motion-responsive™ wide plate styler, designed for high-definition styling that's 2x more responsive⁴ for 3x faster² results. Our best wide plate straightener, perfect for transforming long, thick, and curly hair in just one stroke with no extreme heat damage¹⁰.\u003c\/p\u003e\n\u003cp\u003eExperience transformation in one stroke with HD motion-responsive™ technology, which continuously adapts to your styling movements. It adjusts power to deliver unparalleled heat monitoring accuracy at the optimum styling temperature of 185°C, ensuring high-definition styles that last for up to 24 hours³, even on thicker hair. Enjoy up to 2x more breakage protection⁵ and longer-lasting results with every use.\u003c\/p\u003e\n\u003cp\u003eOur best wide hair straightener gives you high-definition results effortlessly on long, thick, and curly hair. The ghd Chronos Max delivers up to 90% more shine⁶, reduces frizz by 2.5x⁷, and leaves hair up to 3x straighter in just one stroke⁸, giving you sleek, smooth styles with ease with no extreme heat damage¹⁰.\u003c\/p\u003e\n\u003cp\u003eWith 85% larger¹ ceramic floating plates, ghd Chronos Max combines wider plates and 24% thinner edges⁹ with a curved design to get closer to the roots, ensuring perfect root-to-tip results from any angle. It’s not just a straightener – the ultra-ergonomic, sleek curved design allows you to switch your style with ease, from straight looks to loose waves and flicks, with just a tilt of the hand.\u003c\/p\u003e\n\u003cp\u003eRest assured with peace of mind features like sleep mode, which switches off the styler automatically after 10 minutes of inactivity. The ghd Chronos Max also offers universal voltage, a protective plate guard, and a professional-length 2.7m cable. Complete with a 2-year warranty, it’s the ultimate tool for achieving salon-worthy results at home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e¹ Vs ghd Gold. \u003cbr\u003e² Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.\u003cbr\u003e³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.\u003cbr\u003e⁴ Vs ghd platinum+ with ultra-zone technology.\u003cbr\u003e⁵ Vs competitor styler operating at 235˚C.\u003cbr\u003e⁶ Technical test in a lab on brunette hair, measured vs. naturally dried hair.\u003cbr\u003e⁷ Technical test in a lab on frizzy hair, vs naturally dried hair. \u003cbr\u003e⁸ Technical test in a lab on wavy hair, vs naturally dried hair.\u003cbr\u003e⁹ Vs ghd Max.\u003cbr\u003e¹⁰ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a \"Strength Reduction\"). Extreme heat damage is a Strength Reduction of more than 0.005 \u003cbr\u003e¹¹ Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.\u003cbr\u003e¹² Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling.\u003c\/p\u003e\n\u003cp\u003e† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":55080782135683,"sku":null,"price":224.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/WhiteCronosMax.jpg?v=1740043487"},{"product_id":"ghd-xmas-platinum-plus-gift-set","title":"GHD Platinum+ Hair Straightener Festive Gift Set In Black (Worth £284)","description":"\u003cp\u003eCheck in to glamour this festive season with the ghd Platinum+ gift set, a luxurious celebration of seductive styling and timeless beauty. This exclusive collection features the ghd Platinum+ professional smart hair straightener, paired with the ghd All-Rounder Paddle Brush and a ghd heat-resistant bag¹—the ultimate trio for achieving effortlessly polished hair, wherever the season takes you.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the gift set is ghd Platinum+, ghd’s ultimate smart hair straightener; designed with ultra-zone predictive technology, it intuitively adapts to all hair types and styling needs to deliver the optimum styling temperature of 185˚C consistently across the plates. The result is visibly stronger hair—up to 70% stronger with 2x more colour protection²—no matter your hair type or look.\u003c\/p\u003e\n\u003cp\u003ePrecision-engineered ceramic floating plates with an ultra-gloss coating glide seamlessly through hair, offering instant frizz-free styling and up to 75% more shine.³ Whether you're creating smooth, straight styles or loose, glamorous waves, the sleek, rounded barrel and curved edges give you the freedom to transform your look with ease and minimal breakage.\u003c\/p\u003e\n\u003cp\u003eThe signature wishbone hinge ensures the plates stay perfectly aligned, offering ultimate control and balance in every stroke. And with the reassurance of a built-in sleep mode that powers down after 30 minutes of inactivity, a universal voltage and a professional-length 2.7m cable, ghd Platinum+ is built for beauty without compromise.\u003c\/p\u003e\n\u003cp\u003eComplete your styling ritual with the ghd All-Rounder Paddle Brush, ideal for detangling, blow-drying and finishing mid to long hair with smooth, salon-worthy results. Pack it all away in the ghd heat-resistant bag¹, your elegant on-the-go styling companion.\u003c\/p\u003e\n\u003cp\u003e¹ Heat-resistant bag should only be used with ghd products.\u003cbr\u003e² Reduced breakage and 2x less colour fade vs a styler at 230˚C.\u003cbr\u003e³ vs. naturally dried hair\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":56516476305795,"sku":null,"price":199.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/5056668017978_01.jpg?v=1759003360"},{"product_id":"new-ghd-sculpt-interactive-hair-straightener-26mm-plate-black","title":"GHD Sculpt Interactive Hair Straightener (26mm Plate) In Black","description":"\u003cp\u003eThe end of heat damage is here. ghd Sculpt learns and adapts in real time for personalised hair temperature. Using four measurement systems to measure when hair is loaded between the plates, how much hair there is, how fast you're moving, and the angle you are styling at. More heat when you need it, less when you don't. Zero damage*. Zero guesswork.\u003c\/p\u003e\n\u003cp\u003eThe results speak for themselves:\u003cbr\u003e• Up to 90% more shine¹\u003cbr\u003e• 2.5x less frizz²\u003cbr\u003e• Superior curl definition³\u003cbr\u003e• Style up to 5x faster⁴\u003c\/p\u003e\n\u003cp\u003eFrom sleek straight styles to sculpted waves, ghd Sculpt gives you the confidence to create both with one tool.\u003c\/p\u003e\n\u003cp\u003eEngineered for complete control, the super slim (26mm) infinity™ plates with waterfall edges glide through hair without snagging. Heats up in just 20 seconds, with a signature halo light that confirms it's ready the moment you are.\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOne hair styler. Infinite hairstyles.\u003c\/p\u003e\n\u003cp\u003e* Zero damage to the natural structure of your hair\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e¹ Vs naturally dried medium brown hair\u003cbr\u003e² Vs Naturally dried frizzy hair\u003cbr\u003e³ Vs ghd chronos\u003cbr\u003e⁴ Vs ghd Original. Technical test in lab shows ghd Sculpt is 5X faster to achieve same high level of frizz reduction on frizzy tresses\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":62055156482435,"sku":null,"price":313.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0446\/5947\/4583\/files\/5056668025195_01_988733f3-b18b-4913-b766-253ff6b90708.jpg?v=1784734168"},{"product_id":"new-ghd-sculpt-interactive-hair-straightener-26mm-plate-white","title":"GHD Sculpt Interactive Hair Straightener (26mm Plate) In White","description":"\u003cp\u003eThe end of heat damage is here. ghd Sculpt learns and adapts in real time for personalised hair temperature. Using four measurement systems to measure when hair is loaded between the plates, how much hair there is, how fast you're moving, and the angle you are styling at. More heat when you need it, less when you don't. Zero damage*. Zero guesswork.\u003c\/p\u003e\n\u003cp\u003eThe results speak for themselves:\u003cbr\u003e• Up to 90% more shine¹\u003cbr\u003e• 2.5x less frizz²\u003cbr\u003e• Superior curl definition³\u003cbr\u003e• Style up to 5x faster⁴\u003c\/p\u003e\n\u003cp\u003eFrom sleek straight styles to sculpted waves, ghd Sculpt gives you the confidence to create both with one tool.\u003c\/p\u003e\n\u003cp\u003eEngineered for complete control, the super slim (26mm) infinity™ plates with waterfall edges glide through hair without snagging. Heats up in just 20 seconds, with a signature halo light that confirms it's ready the moment you are.\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOne hair styler. 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