ALL PRODUCTS

Instant big hair + sexy, long-lasting texture without stiffness For all hair types, ideal for fine, flat, no volume hair. The best texturizer for colour-treated hair.   WHY IT'S WOW: • Unique moisturising texture spray won’t dry hair or glue strands...

Instant big hair + sexy, long-lasting texture without stiffness For all hair types, ideal for fine, flat, no volume hair. The best texturizer for colour-treated hair.   WHY IT'S WOW: • Unique moisturising texture spray won’t dry hair or glue strands...

Clinically-proven to make hair 50% stronger in a single blow dry; reduces breakage, repairs split ends, heat protectant. For brittle, fragile, damaged hair that breaks easily or has split ends. Ideal for colour-treated and chemically-treated hair, especially hair that’s over-processed....

All-day root lift + volume; never sticky or stiff & offers heat protection WHY IT'S WOW:• Delivers major root lift without feeling stiff or sticky• Contains proprietary elastomers that form a “spring” at the roots• Root lifter that can be used on wet...

First-of-a-kind non-drying volumising technology; no alcohol or salts; instantly thickens; lasts for days WHY IT'S WOW:• Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume• Massive volume plus super healthy hair quality• Long-lasting with heat protection• Innovative light,...

On-the-Spot Frizz Fix smooths, tames and de-frizzes instantly with Avocado and Omega 3’s WHY IT'S WOW• Instant on-the-spot frizz fix• Apply our frizz cream to bumps, bends and bed head then either brush or blow-dry the unruly sections for a super quick,...

#1 Anti-frizz treatment waterproofs your hair to stop frizz, even in the worst humidity WHY IT'S WOW• Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth• Groundbreaking humidity-blocking technology stops moisture from wrecking your style• Ultra-light frizz control spray feels like nothing...

Glossing serum smooths frizz, seals split ends, prevents colour fade, has UV + heat protection WHY IT'S WOW• Combines the conditioning benefits of an oil with the shine power of a serum• Ultra-light, non-greasy• Sparkling high-gloss finish locks down the cuticle and seals...

The only 100% clean, sulphate-free shampoo that leaves no residues. For all hair types. WHY IT'S WOW: • One rich lathering, sulphate-free, residue-free formula for all hair types• Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health• Our colour protect shampoo...

Turns dry, damaged hair to silk in a single blow dry. Hydrating, conditioning leave-in treatment. WHY IT'S WOW:• Makes a major difference with just one blow-dry• Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair• Heat protectant HOW TO USE:1. After...

Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow-dry WHY IT'S WOW:• Makes a major difference with just one blow-dry• Instantly adds mass by bonding a weightless carb-based complex to hair’s surface• Heat protectant For fine, thin,...

Easy detangling and rich hydration for thick, coarse hair; 3 levels of heat protection WHY IT'S WOW: • Won't oxidise and turn hair yellow or brassy so your colour stays glossy and bright• Avocado oil, rich in omega 3’s, nourishes + delivers...

Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection WHY IT'S WOW:• Super-light hydrator and power detangler• Won't oxidise and turn hair yellow or brassy so your colour stays glossy and bright• Argan oil nourishes + delivers...

Deep hydrating hair treatment for all hair types WHY IT'S WOW:• Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair• Weightless formula instantly absorbs; leaves no waxy, heavy build-up• Penetrates deep to help strengthen, repair and renew suppleness • A deep conditioning hair mask...

Super-fine, non-greasy mist for extreme gloss and instantly healthy-looking hair For all hair types, even super fine, thin, limp hair WHY IT'S WOW:• Flower-powered formula converts UV light into intense radiance • Super-fine mist • All gloss, no grease • Heat protection HOW TO...

First-of-a-kind non-drying volumising technology; no alcohol or salts; instantly thickens; lasts for days WHY IT'S WOW:• Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume• Massive volume plus super healthy hair quality• Long-lasting with heat protection• Innovative light,...

Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair WHY IT'S WOW:• Fastest, easiest 3-minute hair detox• Removes minerals that dull, darken and distort colour, and coarsen texture• Dramatically improves texture compromised by hard water residues HOW TO...

#1 Anti-frizz treatment waterproofs your hair to stop frizz, even in the worst humidity WHY IT'S WOW• Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth• Groundbreaking humidity-blocking technology stops moisture from wrecking your style• Ultra-light frizz control spray feels like nothing...

The only 100% clean, sulphate-free shampoo that leaves no residues. For all hair types. WHY IT'S WOW: • One rich lathering, sulphate-free, residue-free formula for all hair types• Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health• Our colour protect shampoo...

On-the-Spot Frizz Fix smooths, tames and de-frizzes instantly with Avocado and Omega 3’s WHY IT'S WOW• Instant on-the-spot frizz fix• Apply our frizz cream to bumps, bends and bed head then either brush or blow-dry the unruly sections for a super quick,...

All-day root lift + volume; never sticky or stiff & offers heat protection WHY IT'S WOW:• Delivers major root lift without feeling stiff or sticky• Contains proprietary elastomers that form a “spring” at the roots• Root lifter that can be used on wet...

Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection WHY IT'S WOW:• Super-light hydrator and power detangler• Won't oxidise and turn hair yellow or brassy so your colour stays glossy and bright• Argan oil nourishes + delivers...

One-step solution for frizz-free, crunch-free curls WHY IT'S WOW: • One-step solution for frizz-free, crunch-free curls• Combined benefits of gels + serums + creams without crunchiness, greasiness or weight• Alcohol-free, non-drying, adds moisture HOW TO USE:1. After shampooing and conditioning or wetting hair,...

WHY IT'S WOW Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy-smooth, super frizz-resistant styles Heat-activated formula contains heat protectants Ultra-light spray feels...

Lightweight spray for all-day, flexible, brushable hold; Heat protection; Non-yellowing WHY IT'S WOW:• Flexible, firm hold and style control that’s never sticky or stiff• Won’t build up and is totally brushable• Non-yellowing, doesn’t darken or dull shine• Our firm, flexible hold hairspray offers heat...

Hard water detox removes colour-distorting minerals in 3 minutes for brighter, shinier, silkier hair WHY IT'S WOW:• Fastest, easiest 3-minute hair detox• Removes minerals that dull, darken and distort colour, and coarsen texture• Dramatically improves texture compromised by hard water residues HOW TO...

Clinically-proven to cut blow-dry time by 30%; alcohol-free WHY IT'S WOW:• Reduces drying time (blow-dry or air-dry) by 30% or more• Alcohol-free• New technology works like shrink wrap to squeeze out water without dehydrating hair • Heat protection For all hair types, especially very...

Deep hydrating hair treatment for all hair types WHY IT'S WOW:• Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair• Weightless formula instantly absorbs; leaves no waxy, heavy build-up• Penetrates deep to help strengthen, repair and renew suppleness • A deep conditioning hair mask...

Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. All hair types. WHY IT'S WOW: Easy to use, instant transformation! Powerful detangler reduces breakage Strengthens strands to support healthy growth Moisturises + defrizzes for smooth, silky, luxe texture  Like...

Instantly cover greys, touch-up highlights, fill in sparse areas WHY IT'S WOW:• Easy, instant, precise: just press, no mess!• Temporary colour stays until shampoo’d out (you can swim in it!)• Reflective mineral powder for a multi-dimensional, natural look• Never stiff, sticky, or waxy like...

WHY IT'S WOW New “Naked Technology” feels like nothing’s on the hair! Instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands) Our...

WHY IT'S WOW Unique, sulphate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or...

Instantly cover greys, touch-up highlights, fill in sparse areas WHY IT'S WOW:• Easy, instant, precise: just press, no mess!• Temporary colour stays until shampoo’d out (you can swim in it!)• Reflective mineral powder for a multi-dimensional, natural look• Never stiff, sticky, or waxy like...

Instantly rids blonde & grey hair of brassy tones; no mess; no crunch, no stiffness, no stickiness WHY IT'S WOW: Lavender-tinted foam neutralises yellow and brassy tones instantly No-mess alternative to purple shampoo (use on wet or dry hair) Never...

Instantly cover greys, touch-up highlights, fill in sparse areas WHY IT'S WOW: • Easy, instant, precise: just press, no mess! • Temporary colour stays until shampoo’d out (you can swim in it!) • Reflective mineral powder for a multi-dimensional, natural look • Never stiff,...

Instantly cover greys, touch-up highlights, fill in sparse areas WHY IT'S WOW:• Easy, instant, precise: just press, no mess!• Temporary colour stays until shampoo’d out (you can swim in it!)• Reflective mineral powder for a multi-dimensional, natural look• Never stiff, sticky, or waxy like...

Lightweight spray for all-day, flexible, brushable hold; Heat protection; Non-yellowing WHY IT'S WOW:• Flexible, firm hold and style control that’s never sticky or stiff• Won’t build up and is totally brushable• Non-yellowing, doesn’t darken or dull shine• Our firm, flexible hold hairspray offers heat...

WHY IT'S WOW New “Naked Technology” feels like nothing’s on the hair! Weightless conditioner works deep inside strands No heavy, greasy feel because our proprietary Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair...

Instantly cover greys, touch-up highlights, fill in sparse areas WHY IT'S WOW:• Easy, instant, precise: just press, no mess!• Temporary colour stays until shampoo’d out (you can swim in it!)• Reflective mineral powder for a multi-dimensional, natural look• Never stiff, sticky, or waxy like...